On 06 May 2026, the Chinese Filipino Business Club, Inc. (CFBCI) formalized its collaboration with the Philippine Marketing Association (PMA) through the ceremonial signing of a Memorandum of Agreement.

The ceremony was held at CFBCI’s head office in Binondo, Manila, and was attended by President Gerald Uy Chan, Immediate Past President Samuel Lee Uy, Executive Vice President Paul Yeung, Director Mylene Hao Co, Director Jimmy Ang, Director Richard Yao, and Director Ellen Martines. Other officers and members of CFBCI were likewise present to witness this milestone occasion.

On behalf of CFBCI, President Gerald Uy Chan, Executive Vice President Paul Yeung, and Director Richard Yao (Chairman of Trade & Commerce Committee) formally signed the agreement, while PMA was represented by President Michelle de Ocampo-Ballesteros, Director Myraflor Miranda, and Vice Chairman for Government and Consumer Affairs Jack Wong (who is also a Trade & Commerce Committee Vice Chairman of CFBCI).

The official ceremony commenced with the acknowledgement of CFBCI officers and members, followed by the introduction of the delegates from PMA. To formally welcome the organization’s new partner, CFBCI President Chan delivered his opening remarks.

In his message, President Chan emphasized that, as a business organization, CFBCI recognizes PMA’s steadfast commitment to professional development and education. He highlighted PMA’s efforts in equipping marketing professionals with relevant competencies in emerging fields such as artificial intelligence, sustainability, and digital transformation. He further noted that PMA’s leadership in cultivating informed and future-ready professionals closely aligns with CFBCI’s mission of empowering entrepreneurs and business leaders.

In response, PMA President Ballesteros expressed the organization’s sincere gratitude for the newly established partnership with CFBCI. She underscored that the collaboration reflects a shared commitment to advancing marketing excellence and strengthening linkages between business communities. According to her, the partnership will pave the way for meaningful collaborative initiatives, knowledge-sharing opportunities, and business development programs that will benefit the members of both organizations.

Following the speeches, the ceremonial signing of the Memorandum of Agreement was officially conducted, after which representatives from both organizations gathered for commemorative photographs to mark the occasion.

The partnership between CFBCI and PMA signifies not only the beginning of a stronger professional relationship, but also a shared vision of fostering innovation, leadership, and sustainable growth within the business and marketing sectors. Through this collaboration, both organizations aim to create greater opportunities for learning, networking, and cooperation that will contribute to the continued advancement of their members and the broader business community.

菲華工商總會訊：本會於二零二六年五月六日（星期三）下午一時，假本會七樓議事廳，與菲律濱營銷協會（Philippine Marketing Association，簡稱PMA）隆重舉行合作備忘錄簽署儀式，雙方正式締結戰略合作夥伴關係，旨在共同深耕市場行銷專業、驅動企業創新轉型，並強化商界間的深度交流與互利發展。

儀式在熱烈的氣氛中拉開序幕。 首先由本會西文秘書梅西卡與對方秘書Richard Anonuevo相繼介紹與會領導及成員。現場互動頻繁、融洽，充分展現了雙方真誠的合作意願。

曾國強理事長在致歡迎詞時，對菲律濱營銷協會多年來在專業教育與人才培育方面的卓越貢獻表示高度讚賞。他特別指出，在人工智能崛起、永續發展及數位轉型等新興領域，菲律濱營銷協會持續為行銷從業者提供極具前瞻性的培訓與實務建設，其成果斐然且深具影響力。曾理事長強調，菲律濱營銷協會致力於打造具備國際視野與未來競爭力人才的發展願景，與本會推動企業升級及促進菲華工商繁榮的宗旨不謀而合。此次合作備忘錄的簽署，不僅是雙方資源整合的里程碑，更為未來共同推動經濟發展與產業創新奠定了堅實基礎。

菲律濱營銷協會會長Michelle de Ocampo-Ballesteros在致詞中，對雙方正式締結盟約表達誠摯謝忱。她指出，此次合作象徵著兩大組織對追求行銷卓越及深化商業連結的共同承諾。未來，雙方將透過聯合舉辦活動、深化知識共享及推動商務發展項目，為彼此會員開拓更廣闊的合作空間與成長契機。

隨後，簽署儀式進入高潮，在雙方代表的見證下，正式簽署了合作備忘錄並互贈紀念品。本會由理事長曾國強、名譽理事長黃書瑋、執行副理事長楊良田及商務委員會主任姚慶祕代表簽署；菲律濱營銷協會則由會長 Michelle de Ocampo-Ballesteros、董事 Myraflor Miranda 以及政府與消費者事務副主任王輝益（亦為本會商務委員會副主任）代表簽署。此舉不僅確立了雙方的法律合作架構，更彰顯了彼此穩固深厚的友好基礎。

當日本會出席領導包括：理事長曾國強、名譽理事長黃書瑋、執行副理事長楊良田、副理事長杜祖蔭；董事侯逸蘭、洪海濱、姚慶祕、施玲玲；立案秘書吳恆立；常務理事顏漢龍、楊金豐、理事陳光榮、吳聖順、鄭清洋，及同仁王志德等。

此次戰略夥伴關係的建立，不僅是專業聯繫的深化，更是雙方對於推動創新、卓越領導力及企業永續發展願景的強力實踐。展望未來，本會與菲律濱營銷協會將積極構建多元化的學習與交流平台，攜手賦能會員企業，為菲律濱工商界與市場行銷領域的繁榮進步注入強勁動能，譜寫合作共贏的新篇章。

圖片說明：

上圖：（左至右）理事長曾國強致歡迎詞、雙方舉行合作備忘錄簽署儀式簡報、菲律濱營銷協會會長 Michelle de Ocampo-Ballesteros 致謝辭。

中圖：雙方代表展示簽署之合作協議。（左起）姚慶祕，杜祖蔭，楊良田，黃書瑋，曾國強，Michelle de Ocampo-Ballesteros，Myraflor Miranda，王輝益，Cristy Oreta。

下圖：贈送本會紀念會徽予菲律濱營銷協會，全體出席代表合影留念。（前排坐者左起）姚慶祕，楊良田，黃書瑋，曾國強，Michelle de Ocampo-Ballesteros，Myraflor Miranda，王輝益，Cristy Oreta。（後排左起）王志德，陳光榮，鄭清洋，吳聖順，楊金豐，顏漢龍，吳恆利，洪海濱，施玲玲，侯逸蘭；菲律濱營銷協會成員：Shiela Marie Apostol，Kim Lim，Lulu Tamayo，Novelyn Natividad，Jelo Reyes，Mary Ann Cortez，Francis Fabie。